Is the window closing on enterprise customer communities?
A surprisingly few number of people engage significantly with the companies they care about via social media, as little as 4% according to new research, despite the vast majority of businesses investing in or planning to invest in various forms of social media this year. Exactly why this is the case has various causes. These [...]
What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 [...]
What Does Data-Driven Social Media Operations Look Like?
In my research lately, I’ve observed that the confluence of two major trends in the digital world, social business and big data, has led to a host of significant new opportunities — and some inevitable challenges — for our organizations today. Essentially, the world is at last waking up to the fact that online conversations [...]
Yes, this is a public shaming. Sorry. (Not really).
Really Microsoft? Did you just DM me TWICE? I will tolerate this from Russian spammers, porn stars, and the occasional life coach, but I will not sit quietly while you damage your brand @MSFTEnterprise. MSFT has always in the upper right “most likely to fail” quadrant for me with Social because the company has always [...]
Getting A Head Start On Five Factors Reshaping E-Commerce
The best e-commerce websites have an innate ability to quickly define customer expectations then exceed them by delivering excellent experiences. In the highest-performing e-commerce businesses mobile, social, globalization, cloud and legacy order management systems are all galvanized around that common goal: delight the customer and earn their trust. After reading Gartner’s report Market Insight: Three [...]
Subscriptions, Social and CRM
“Who is the customer?” It’s a great question and one that my managers liked to ask when I was a young sales representative. Like all great questions, it got to the meat of the matter with an economy of words that impressed as much by the brevity as for the meaning. The customer’s identity is [...]
CxO Talk episode 1: Guy Kawasaki on influence for APEs
CxO Talk, my new talk show with co-host Vala Afshar, debuted with a conversation on marketing and influence with author and investor Guy Kawasaki. Guy’s most recent book, titled APE: Author, Publisher, Entrepreneur, is a practical handbook for self-publishing a book and using social media to get the word out and sell copies. CxO Talk is [...]
Social Business is a Snap
Yep, you read that right. A snap. Simple. Uncomplicated. Two bits and change. a Drachma of work (well, probably the wrong analogy). And you don’t even need to buy, invest, change, or even do something different. You got all it takes, most of what it needs (you may need some software – but i am [...]
From CIO to CMO, A Data Story
If you came into marketing because you didn’t like numbers, then you don’t have much of a future. Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will [...]
It’s Time To Consolidate Social Business Platforms
Greater Adoption In Social Business Signifies A Move To Consolidate Platforms Constellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents [...]
