Hitching Your Boat to Customer Advocacy
I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could [...]
Blog Carnival: The ROI of Social Media is The CRV of Revenue Impact
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social media thought leaders. ROI = Social Media CRV There have been an amazing number of [...]
Big Data Predictions for 2012
Over the last several years, the desire to understand the surging rivers of digital data forming all around us has led inexorably towards something more meaningful than simple analysis. The rise of consumer analytics, and by that I mean analytics tools that literally anybody could and would use, could be arguably said to have begun
Seven Basic Privacy Rights Users Should Demand For Social Business
Public Outrage Grows Over Lax Privacy Polices At Popular Social Networking Sites Recent actions by social networking leaders in the market place have brought new attention to a user’s privacy rights. Despite the fact that these sites provide a freemium service to users, abuse and arrogance of a user’s privacy rights combined with user ignorance [...]
Quips: The Slide Some Vendors Won’t Let Me Show On Social Media Tools
Social Media Explained In 140 Characters (More or Less) Some time back a tweet went out describing what all the tools were (Figure 1). I modified this a bit and now use it in alot of presentations to audiences around the world. More than 80% of the conference organizers usually are fine with this slide. [...]
What’s Coming Up in Social Business, CoIT, Open APIs, and More
While 2011 was a busy year, I’m expecting 2012 to be a breakout year for a number of key subject areas that I work with closely. The run up of social business over the last five years has been phenomenal but there’s a general sense now that it’s about to go truly mainstream. That’s not [...]
A Look Back at Our 2011 Predictions
We’re putting the finishing touches on our 2012 predictions, so look for that post in the next week or so, but in the mean time, and in the spirit of accountability and openness, I decided to take a few minutes…
News Analysis: Lithium Technologies Adds $53M in Financing
New Funding Shows Strength In Social Business Market And Lithium’s Business Model Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing. The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures. NEA leads the round with Peter Sonsini joining the board. Peter‘s been active with ecommerce play [...]
Social Business Predictions for 2012
It’s that time of year again. Enterprise social media has had an impressive ramp-up in 2011 as well as being well-poised for a banner year in 2012. However, along the way, social business has become a very broad topic indeed, covering a wide range of topics that ranges from social marketing and Social CRM to [...]
SAP Partners with NetBase – Another Proof Point for the Arrival of Enterprise Social
SAP AG and NetBase today announced that SAP will resell NetBase solutions in order to combine traditional business intelligence with social analytics. This partnership is aimed at “enabling the socialization of enterprise processes and applications” and providing a “wider and deeper perspective on a range of activities, from product development to marketing to customer support.” [...]
