Google says Google+ is not a social network to compete with Facebook
While many people are under the impression that Google+ is just another social network that will compete with Facebook, apparently they are wrong. According to Nikesh Arora, Chief Business Officer at Google, Google+ wants to allow social elements to be brought into all of the products and services that are offered by Google. Google+ is [...]
Twitter Goes for Reach – The Link Between ‘Social’ and ‘CRM’?
This recent post from Useful Social Media entitled ‘Is Twitter the call centre of the future?’ illustrates a trend we’ve seen a great deal of recently while working with various Terametric clients, prospects and speaking at events. Specifically, that the power of Twitter as a communications vehicle isn’t necessarily limited to the Marketing department, and [...]
Facebook denies privacy accusations, shows ‘big brother paternalism’
Facebook responded today to allegations that the company tracks users who have logged out of facebook.com. Read also: Facebook and OnStar face similar privacy accusations A Facebook spokesperson offered the following comment: Facebook does not track users across the web. Instead, we use cookies on social plugins to personalize content (e.g. Show you what your friends liked), to [...]
Dreamforce 2011, the Recap
The multitude of clouds floating around on light poles, buses, and buildings in San Francisco are coming down and the sounds of Metallica have stopped echoing in the streets as people (over 40,000 of them) flock to the Bay Areas’…
The promise and challenges of Benioff’s social enterprise vision
Summary: Salesforce’s Marc Benioff continued his now-epic stream of social business thought leadership at this week’s Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are [...]
B2C Social Today, B2B Tomorrow?
Salesforce has been hammering the social enterprise message all day and will continue to do so for a long time. It’s a good message and it dovetails with the subscription economy as the one-two punch for new fangled company organization. That means everyone, not just new companies, but all companies will be attracted to social [...]
Perils of Facebook, part 94
I’m still not signed up to Facebook, and remain as resistant as ever to the proposition. Facebook’s cavalier attitude to privacy keeps me away, and my resolve has been strengthened by the following email received this weekend from a happily married middle aged friend. It’s a salutary and amusing reminder of the many perils of [...]
Seriously, Don’t Read My Blog.
Seriously. Nothing trumps practitioner speak. Mirror in hand, I feel like pundits, gurus, thought leaders, consultants can step aside this week. Two spectacular posts that I’d like to draw your attention to that I consider must reads. Of course, if we engage on Twitter or Google+, or you follow the #e20 or #socbiz hash tags, [...]
Using Consumer Social Tools for Business: Facebook v. LinkedIn
Twice a year my group at IDC does a social business survey to look at adoption and use of social software in the enterprise. For this summer’s round we decided to take two “branches” in the questions, business use of enterprise social tools and enterprise use of consumer social tools. The first document from the [...]
Google+ is Google Neutral & Other Random Thoughts From A Sleepless Night
Without a doubt the event of the week, was the launch of a “private field test” of Google+, Google’s newest attempt at a social network. It even overshadowed the Facebook/Skype partnership that delivered video chat to Facebook. There is no doubt that there is a lot of buzz about Google+, there is a lot of positive press and a lot of speculation about it. But the questions that remain for me after all is said and done are in the order of least important to most important:
Is it a Facebook killer?
Does it provide a genuine business value?
