Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
ITization of Consumers
There continues to be a lot of discussion of the trend that’s sometimes called consumerization of IT. I wrote about it here, and to summarize that post, I think the trend is really about two things, changing expectations and the source of tech innovation. That’s may be an oversimplification, but I think it at least [...]
Productivity
Around the world of social software, particularly enterprise social networks (ESN), the discussion of value always gets back to a discussion of worker productivity. It’s a logical point of focus of course, I mean ESNs should increase productivity through reducing time to find correct information or expert(s); by reducing push email through a pull – [...]
Social Business Predictions for 2013
This year, for the first time, the IDC social business team produced a set of top ten predictions for social business as a part of the annual predictions cycle. We’re holding a webinar at noon ET today to discuss them,…
New Data on Social Business: Communities Are the #1 Initiative in 2013
At IDC we do a social business survey a couple of times a year and I now have fresh and just out of the field data to share. It’s proven very interesting and telling to trend the survey results over…
Is Social Business Dead?
Has social for business run its course and now we should just move on, because there’s “nothing to see here”? Have businesses given it a good go and, finding no value, are they abandoning their efforts?
IBMConnect (Lotusphere) 2013 Highlights: Product Updates, Smarter Workforce and Smarter Commerce
A couple of weeks ago, IBM had two analyst calls about the announcements this week at IBM Connect 2013; since I’m not at the conference, I wrote most of this at that time but only published today due to embargo restrictions. It’s the 20th anniversary of Lotusphere, although the conference is no longer branded as [...]
2012: The Year in Enterprise Software
As we move into 2013 it’s time to take a look back and see what major events shaped and changed enterprise software in 2012. It was an active year, particularly from the standpoint of continued consolidation in the enterprise software…
Appian Version 7 – It’s All About Social
Appian’s V7 is available for customer download this week, having been used by some initial customers as early as last month, and internally at Appian since October, but they don’t plan a big marketing push until the new year. However, I was able to listen in on a webinar for their customers yesterday that described [...]
Dell Launches Social Media Services Practice
One of the biggest concerns I hear from companies about social business in general is the lack of services / consulting expertise to help with implementation and operations. There is a skills gap today across all of the functional areas…
