The Un-Booth: Guerilla Marketing at the HR Technology Show
Sonar6 re-invented the trade show booth for a recent HR Technology show. Would your firm be so bold?
Branding innovation at a conference
I have been to many, many software conferences, but I’m especially fond of the HR tech conference in Chicago. It has a good mix of vendors and practitioners, and is well worth a visit. Over the years at conferences around the world, I’ve strolled the vendor booths, and seen all sorts. Some, just a desk [...]
SMART Selling in the SaaS world
What we all could learn from Sonar6
Post #3 from the HR Technology show
SaaS (software as a service) is supposed to cost less. At least that’s what all the vendors tell me. It’s also supposed to be easier to use and easier to implement. I’ve often wondered if these lower cost ideals are really true. Why [...]
Two Perspectives of the HR Technology show
Some positive surprises – strong attendance
Last week, Dr. Katherine Jones and I attended the HR Technology show. Katherine is one the best known HR analysts out there and covered the space for Aberdeen Group for a number of years. Together, we sat down with 21 vendors and their top executives. Afterwards, Katherine and I [...]
