Why Cloud Computing Is Slowly Winning The Trust War
Seeing skeptical CIOs agree to cloud-based pilots of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and other applications is evidence of how cloud computing is slowly winning the trust war. Further evidence can be seen from how skeptical many of these CIOs initially were, and how successful pilots led to their gradual trust. This [...]
ERP Prediction for 2013: The Customer Takes Control
From the obvious to the outrageous, enterprise software predictions often span a wide spectrum at the beginning of every year. In enterprise software in general and ERP specifically, there are many safe harbors to dock predictions in, from broad industry consolidation to Oracle buying more companies. Or the inexorable advances of cloud computing and SaaS [...]
How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions
Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can [...]
First Steps to Creating a Cloud Computing Strategy for 2013
2013 will be one of the most pivotal years for cloud computing because trust in these technologies is on the line. Expectations are high regarding these technologies’ ability to deliver business value while reducing operating costs. Enterprises’ experiences have at times met these high expectations, yet too often are getting mixed results. Managing cloud expectations [...]
Resolving To Write A Book in 2013 With Guy Kawasaki’s Help
Nearly everyone has at one point or another thought about a book they would love to write. The good news is that disruptive innovation is flourishing in publishing right now. It’s breaking down barriers that kept many authors from getting their books published and making new levels of autonomy and artistic freedom possible. Guy Kawasaki [...]
Roundup of CRM Forecasts and Market Estimates, 2012
Showing signs of growth through 2013 and beyond, the latest round of CRM forecasts illustrate how quickly behavioral and predictive analytics, greater usability, integration with social media and mobility are transforming this market. Even with the most usable, easily learned CRM systems, enterprises at times struggle with adoption rates however. That problem has venture capitalists [...]
SaaS Adoption Accelerates, Goes Global in the Enterprise
In working with manufacturers and financial services firms over the last year, one point is becoming very clear: SaaS is gaining trust as a solid alternative for global deployments across the enterprise. And this trend has been accelerating in the last six months. One case in point is a 4,000 seat SaaS CRM deployment going [...]
Gartner’s Magic Quadrant for Social CRM and the Social Enterprise
The best CRM systems change a company and its relationships for the better. Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones. Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social as defined by , heavily [...]
