Too Many Would-Be Entrepreneurs Are Thinking About Their Ideas, Companies, and Investors All Wrong
As so often happens, the serendipitous intersection of one too many notes from the same chord in a short time have prompted me to post. In this case, I am seeing a lot of evidence that would-be entrepreneurs just don’t think about their ideas, their companies, or investors as they should. Case in point: I [...]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
Om Malik Boycotting Google Keep Because of Google Reader
Om’s boycotting Google Keep, and he’s damned right–every word he wrote. Here’s the money quote for me: It might actually be good, or even better than Evernote. But I still won’t use Keep. You know why? Google Reader. I spent about seven years of my online life on that service. I sent feedback, used it to [...]
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
Google, If You Think I’ll Move From Reader to Another Google Product, Drop Dead
Just got the news that Google Reader will be turned off July 1. Realistically, I should’ve moved after the first time they brain-damaged it and I railed about it, but I stupidly stuck to it. Now I’m sorry. I’m not the only one, Om Malik says it is his second most used Google application after Gmail. [...]
Charging for Your Product is About 2000 Times More Effective than Relying on Ad Revenue
I was reading Gabriel Weinberg’s piece on the depressing math behind consumer-facing apps. He’s talking about conversion rates for folks to actually use such apps and I got to thinking about the additional conversion rate of an ad-based revenue model since he refers to the Facebooks and Twitters of the world. Just for grins, I [...]
How Many Software Companies Monitor Their Software as Well as Tesla Monitors its Cars?
The unfolding story of how the New York Times’ negative review of the Tesla Model S may have actually been faked is a cautionary tale for software vendors. Basically, there is enough instrumentation and feedback built into the Tesla S that Elon Musk was able to “shred” the review, as Dan Frommer writes. The graphical [...]
Career Advice: When They Replace the CEO At Your Company, It’s Time To Move On
A word of warning: VC’s and CEO’s may hate this post, though more the former than the latter unless you’re the New CEO replacing the Old CEO. I must also say that the Valley has gotten better in recent years as it has realized that replacing a CEO is no small thing. Many now conceed [...]
Can We Ignore Churn Early On at a SaaS Company?
Jason Lemkin has my juices flowing again. He’s published a blog post with the suggestion that you should ignore churn and length of sales cycle as key management metrics when a SaaS company is young. I’m with him on the Sales Cycle–it’ll be all over the map in the early days. But on churn? Nope, [...]
A Solo Bootstrapping Odyssey: 2012 Was The Year I Quit My Day Job
For those who like Bootstrapping Case Studies, here is mine. 2012 was the year I moved on from a Day Job and started doing my Bootstrapped Company CNCCookbook full-time. I’m not the first to do so, and certainly not the last, but I thought I’d provide a historical background and then some data on CNCCookbook in 2012 [...]
