Optimizing the Wrong Metric may be the root of All Evil in Marketing
Bootstrappers have to figure out how to market via the web. It’s the lowest cost, lowest friction, highest leverage medium available to get the word out. And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants. But there are many dangers with [...]
Why I Quit Reddit – Actually, Reddit Quit Me
Three years ago I was quite active on Reddit – at least for a while, until I realized just how manipulated it became. I’m not really holding it against reddit, the same happens on Digg and probably on all similar sites – nothing new here, you’ve probably read all this a thousand times, so I [...]
