The end of the social enterprise?
Peter Goldmacher at Cowen and Larry Dignan/Dennis Howlett at ZDNet have painted in the last few days a bleak view of the social enterprise. It is interesting to read their comments in a week which starts with the Connect event which showcases IBM’s attempts to reposition Lotus Notes as social, and ends with the Super [...]
Salesforce’s Halftime Extravaganza
Last week Salesforce.com representatives briefed me on the Chatter.com roll out strategy. They’ve bought a couple of Super Bowl ads and they are working with the Black Eyed Peas’ Will.I.Am to produce the ad. The whole process is managed by Chatter, naturally. In the ads Salesforce will provide a real-life demonstration of Chatter being used [...]
