Shrinking Balls
In my last post, I wrote about the sentiment analysis of the Super Bowl and how brands are impacted by the real-time stream. That stream stimulates a Mean Girls phenomenon that causes people to be more passionate and start to bully as they become more popular. I know some analysts…
The Real-Time Brand
As I write this, it is kickoff time for the Super Bowl, an event that galvanizes people as much as Bill O’Reilly does on a day to day basis. The Super Bowl is a brand, and while millions watch it, millions refuse to watch it, and hundreds of thousands are forced to watch it because [...]
Salesforce’s Halftime Extravaganza
Last week Salesforce.com representatives briefed me on the Chatter.com roll out strategy. They’ve bought a couple of Super Bowl ads and they are working with the Black Eyed Peas’ Will.I.Am to produce the ad. The whole process is managed by Chatter, naturally. In the ads Salesforce will provide a real-life demonstration of Chatter being used [...]
Don’t Lose Yards in the E20 Super Bowl
It’s that time of year again and everyone in the USA has Super Bowl Sunday on their minds. It occurred to me that common penalties in American football have a lot in common with penalties for rolling out an Enterprise 2.0 strategy and deployment.
Here’s a quick chalk talk for e20 evangelists everywhere who are trying [...]
