Talk of the Web
There’s been a lot of activity on the Web and in our industry in the last week and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook—or FB as the proposed ticker symbol suggests. Part of an email [...]
The Future of Advertising the Salesforce Way
Many good things were spawned by Salesforce’s Super Bowl ads. The ads themselves left us curious and wanting to know more, and that was their job. Salesforce placed some compelling videos on YouTube, one at five minutes and another at two. Find them here. For me, the longer video, “Chatter.com: The Making of Do Impossible Things [...]
Will 2010 Be the Watershed Year for Media and Advertisers?
Just before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending $20 million on something called the Pepsi Refresh Project, a “social media” campaign that will hand out tens of millions of dollars to people who want to “refresh” their communities via good works. Of course, the social media universe [...]
