Building a Customer Experience Strategy
This sounds like an ambitious post and I guess it is, but let me say up front that there is no “one size fits all” answer to how to build a customer experience strategy. There are though, some things that you should consider and some tips that are working for some of my clients. What [...]
Cloud to Enterprise: Resistance is Futile
At the end of its Journey to the Cloud, will an enterprise still be running its own data center? Perhaps, but if it does, it will be much, much smaller. It will be the Private Cloud part of a Hybrid Cloud that will run only a small portion of enterprise workloads. On the other hand, [...]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
I Want My Customer Data
For the last few years, I have been using Mint (mint.com) to keep track of our household expenses. My needs are very simple. I want to be able to answer simple questions like “How much are we spending on regular monthly expenses?” and “How much is going towards discretionary expenses like eating out?”. But I [...]
Wanted: A Rules Engine for Excel
James Kwak writes about the role of Excel in the JPMorgan 2012 trading loss After the London Whale trade blew up, the Model Review Group discovered that the model had not been automated and found several other errors. Most spectacularly, “After subtracting the old rate from the new rate, the spreadsheet divided by their sum [...]
The Journey to the Cloud
Oil Cooled Servers – grcooling.com The beginning of the year is a good time to prognosticate. So here is my prediction – not just for the year, but for the whole decade. This decade in Enterprise IT is going to be mostly about the Journey to the Cloud. Enterprise IT faces a raft of technology [...]
2012: The Year in Enterprise Software
As we move into 2013 it’s time to take a look back and see what major events shaped and changed enterprise software in 2012. It was an active year, particularly from the standpoint of continued consolidation in the enterprise software…
Predicting the Future Not for the Faint of Heart
I was doing some research in the Time Magazine archives (the best ones I have seen, by the way) the other day and came across this nugget from 1962: “Despite the discouraging results so far, many scientists argue that military-space research will ultimately produce an overflowing cornucopia of marketable consumer products, from supersonic planes to [...]
New Toys
For those of you who see me at conferences occasionally, you may see a new (and even smaller) setup in front of me next time: my Google Nexus 7 tablet (which I carry with me anyway as an ebook reader and general media device) and a new Logitech Tablet Keyboard for Android, plus the WordPress [...]
