The Science of Influence
All customers are not created equal. Nor are visitors to your website, followers of your Twitter feed, or ‘Like’rs of your Facebook page. While companies often give lip service to providing all customers and prospects equal allocations of resources and attention, the truth is that resources are limited – people, money, time. These limitations force [...]
The More Things Change…
I’ve finally gotten around to reading Steve’s Blank’s The Four Steps to the Epiphany these past few weeks, and now just caught his recent blog post Bonfire of the Vanities. Both are highly-recommended for all marketers – if you haven’t read either, start with the blog post (it’s shorter). I still remember meeting Steve in the ’90′s [...]
