Focusing on Adoption (exclusively) is a Dead-End
For an early adopter market, adoption in this space always seems to get a bad rap. Why is that? Because adoption is not the end-game. It’s the beginning. In the Council, the members are focused on changing hearts and minds and promoting the use of social tools in order to drive acceptance for a new [...]
Divided We #FAIL
With all my dedicated passion for the social web and its inspirational, world-changing promise, people often wonder why I’ve chosen to focus on the enterprise. My answer is: because it’s hard and #ifnotyouthenwho? One of the last bastions of resistance to embrace the tenets of 2.0 philosophy is found in the large corporate culture. It also [...]
Nomination Season Begins! Who will be Internal Evangelist of the Year 2010?
Photo credit: Alex Dunne It’s that time again. Last year was our inaugural celebration awarding a Council member, “Internal Evangelist of the Year.” (#IEoY09) We created this award to recognize an individual who has gone above and beyond the #dayjob requirements and truly has been an inspiration for the company leading a radical (and most [...]
Adoption is Dead. Long live Adoption!
Rumors surrounding the death of adoption have been greatly exaggerated.
The 2.0 Enterprisey crowd is gearing up to head to Boston for our annual pilgrimage. This will be my fourth conference as a participant and board member. Having watched and often interpreted the trends in this sector, I find it interesting to report that things have not [...]
Let Go and Let Talent
What is the most important leadership competency for the successful enterprise of the future? According to a new study by IBM’s Institute for Business Value, CEO’s point to creativity as the engine for future growth.
Creative leaders are key to driving the kind of change large organizations require to wrestle with global complexity and information overload. Open [...]
The 2.0 Adoption Council is now part of The Dachis Group
What? Wow! How come?
History
Let’s begin at the beginning. The beginning of the social business (r)evolution didn’t begin in with web 2.0, it began with web 1.0 in the mid-90s. From research I published in 2000, we wrote this about the company Jeff founded in 1995, Razorfish:
Razorfish’s vision states, “Everything that can be digital, WILL be” The company [...]
Don’t Lose Yards in the E20 Super Bowl
It’s that time of year again and everyone in the USA has Super Bowl Sunday on their minds. It occurred to me that common penalties in American football have a lot in common with penalties for rolling out an Enterprise 2.0 strategy and deployment.
Here’s a quick chalk talk for e20 evangelists everywhere who are trying [...]
If Social Media will be like Air, Enterprise 2.0 will be like Carbon
The year I transferred from a small, liberal State college to the ginormous State University, I started the fall semester with a bevy of difficult subjects: Chemistry, Calculus, Introduction to Philosophy, and Abnormal Psychology. When I showed up for my first day of Chemistry, little did I know I had entered the wrong classroom. I was [...]
Practical Advice for 2010 on 2.0 Adoption
As a year-end wrap-up, I asked a few of The 2.0 Adoption Council members to contribute some random words of advice on succeeding with 2.0 adoption.
Happy New Year from Alex McKnight, Bert Sandie, Bob Singletary, Claire Flanagan, Dennis Pearce, Erik Britt-Webb, Greg Lowe, Greg Matthews, Jim Worth, Kevin Crossman, Kevin Jones, Mary Maida, Megan Murray, Rawn [...]
Secret Santa Surprise: Land of (not-so) Misfit e20 Toys
To close out 2009, I thought I’d write a wrap-up of some of my favorite Enterprise 2.0 platforms that for some unknown reason don’t have the visibility they may perhaps deserve in the broader landscape. If you’re shopping for Enterprise 2.0 platforms in 2010, please be sure to give a few of these [...]
