2013 CRM Market Share Update: 40% Of CRM Systems Sold Are SaaS-Based
Last year, four out of every ten CRM systems sold were SaaS-based, and the trend is accelerating. In the recent Gartner report Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012 published April 18, 2013 the authors provide insights into why the worldwide CRM market experienced 12% growth in 2012, three times the average of [...]
Microsoft and Salesforce are over 60% of all Gartner CRM Inquiries
Every year Gartner receives an average 100,000 inquiries from their valued end-user clients on a wide variety of IT topics. Their most recently released series of statistics is included in Inquiry Analytics Statistics: Topic and Vendor Mind Share for Software, 4Q12 published March 13th of this year. Ten geographic regions and eight industries are also tracked, [...]
The World’s Most Ethical Software Companies: What They All Have in Common
Earlier this month The Ethisphere Institute announced their seventh annual list of the World’s Most Ethical Companies. Jacquelyn Smith wrote an excellent analysis titled The World’s Most Ethical Companies where she provides an overview of the methodology and selection process. You can review the methodology and see a full list of the winning companies here. [...]
First Steps to Creating a Cloud Computing Strategy for 2013
2013 will be one of the most pivotal years for cloud computing because trust in these technologies is on the line. Expectations are high regarding these technologies’ ability to deliver business value while reducing operating costs. Enterprises’ experiences have at times met these high expectations, yet too often are getting mixed results. Managing cloud expectations [...]
Roundup of CRM Forecasts and Market Estimates, 2012
Showing signs of growth through 2013 and beyond, the latest round of CRM forecasts illustrate how quickly behavioral and predictive analytics, greater usability, integration with social media and mobility are transforming this market. Even with the most usable, easily learned CRM systems, enterprises at times struggle with adoption rates however. That problem has venture capitalists [...]
Cloud Computing and Enterprise Software Forecast Update, 2012
The latest round of cloud computing and enterprise software forecasts reflect the growing influence of analytics, legacy systems integration, mobility and security on IT buyer’s decisions. Bain & Company and Gartner have moved beyond aggregate forecasts, and are beginning to forecast by cloud and SaaS adoption stage. SAP is using the Bain adoption model in [...]
SaaS Adoption Accelerates, Goes Global in the Enterprise
In working with manufacturers and financial services firms over the last year, one point is becoming very clear: SaaS is gaining trust as a solid alternative for global deployments across the enterprise. And this trend has been accelerating in the last six months. One case in point is a 4,000 seat SaaS CRM deployment going [...]
Gartner’s Magic Quadrant for Social CRM and the Social Enterprise
The best CRM systems change a company and its relationships for the better. Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones. Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social as defined by , heavily [...]
Lessons Learned at Stanford’s Digital Marketing Program
Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford’s first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it can propel both individuals and entire organizations to their goals faster, with greater insight and clarity. Stanford’s Graduate School of Business [...]
