By Naomi Bloom on January 22, 2010
Yesterday an Oracle story broke big-time, and it wasn’t about Fusion application delivery dates, pricing, or how much work it would take to get from EBS or PeopleSoft HCM to Fusion HCM apps. It also wasn’t about Oracle giving its installed base a break on their maintenance fees or committing to keep most of Sun’s […]
By Brian Sommer on January 17, 2010
The Tiger Woods/Accenture connection is starting to disappear. Better look fast as evidence of this marketing marriage is dissolving quickly.
By Jason Busch on December 31, 2009
Dear Readers: Here is the another installment from Jason “Ladies Man Wannabe” Busch. Jason’s wife, MetalMiner’s Lisa Reisman, just sent me a digital photo from the cruise, showing Jason posing with Minnie Mouse, a nervous smile on his face. Now, Jas…
By Jason Busch on December 29, 2009
Joy here, Gentle Spend Matters Readers. Methinks Jason doth oink too much. Jason would have you think him a rakish, man-about-town ladies’ man, telling the pros how it’s done. So that we don’t hurt his feelings, we’ll indulge his delusion, and prete…
By Jason Busch on December 13, 2009
In consulting circles, it’s been hard to meet someone in the past few
weeks without cracking a Tiger Woods and Accenture joke (“Infidelity. Delivered.”)
Given the rising tide of jokes tied to the
Accenture brand, it felt like it was only a ma…
By Jason Busch on December 7, 2009
When I first got a peek inside a full service e-sourcing process in
the late nineties, I quickly realized that, despite all the posturing
and spin behind how FreeMarkets and others positioned it, the
process was really more science than art….
By Brian Sommer on December 3, 2009
Accenture’s connection to Tiger Woods may be moving from the Asset to the Liability column. Should firms tie so much of their branding in with a celebrity?
Posted in Trends & Concepts | Tagged Accenture, brand, Current Affairs, marketing, Professional Services, Selling Professional Services, Service Providers, Think About IT, Tiger Woods, Timber - The Mighty Fall | 13 Responses
By Jason Busch on November 18, 2009
Now that Phil Fersht has joined the dark side of the force — leaving AMR Research to work for an outsourcing provider — can we still take him seriously as an objective industry observer? Of course, especially considering the continued quality of hi…