By Denis Pombriant on August 2, 2013
Which Tools Do You Use? One of the subtexts to the marketing automation explosion is analytics. Having a CRM system might make you wonder why marketing automation is needed at all but the reasons boil down to analysis and improved data collection. Let me share some information with you from a new marketing study I […]
By Craig Cmehil on October 7, 2012
Awhile back some folks from the SAP community decided it was a good idea to have a conversation around the topic of Twitter, and whether it was “broke”. Now due to a slight snafu with time zones and scheduling I … Read More →
By Michael Krigsman on November 1, 2009
Every executive knows that gaining detailed and accurate information about his or her organization’s activities is a challenging and ongoing struggle. New techniques that reveal hidden vulnerabilities are now available.
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