Breakfast Rules
Recently Mark Suster wrote a great post on how to use people’s time wisely. I could not agree more. As anyone in Boulder will tell you, the best thing about Boulder is the humility of its community. Everyone is open to meeting anyone else. It’s one of the things I love the most about being here [...]
How Customer Buying Cycles Affect PPC CPA
One of the hardest things for an advertiser new to PPC to get comfortable with is what we call the “CPA roller coaster”. This is the time in a new campaign when you’re spending money on clicks and have not yet seen conversions (sales/leads). If you’re calculating your CPA every day in this phase you’ll [...]
Crowd Mechanics
Trada recently celebrated its second birthday. It’s been an amazing ride helping our company grow and learning – in real time – about the product that we’re making. Any good organization these days is a learning organization, and I think in general we have a pretty humble attitude about how far we’ve come. While we [...]
Got Google (Ventures)?
Today we welcome Google Ventures to the Trada family. Can I just say for one second, “Woot!” For those of you who have not read the news today, we announced that Trada closed a $5.75M Series C round of financing lead by Google Ventures and participated in by our other existing (and awesome) friends at [...]
Crowdsourcing is the New Internship
In a conversation with my friend and crowdsourcing industry leader, John Winsor (@jtwinsor), we were talking about some of the non-obvious intrinsic benefits of participating in crowdsourcing. John runs a revolutionary agency called Victors and Spoils, which is a ground up brand-focused agency using crowdsourcing techniques to produce innovative solutions for their brand clients. They [...]
Anonymity in the Crowd
One of the important tenants of the Trada marketplace is that all optimizers (our paid search experts) must use their real names. We thought it was very important for our advertisers to know exactly who was working on their campaign. In addition, we felt if real names were out there it would encourage them to [...]
How Much Data Is Enough?
One question that comes up frequently from Trada’s small business customers is how much is enough data to make decisions about their paid-search campaign. This is an understandable question as small businesses want to know that every penny they spend is being spent in the most efficient manner possible. After spending $500, do they have [...]
We Are Pleased to Present… Trada!
After almost 18 months, the whole team here is extremely pleased to present Trada to the world. As you learn about what Trada is doing, we hope you get as excited as we are. We fundamentally think we’ve invented, developed and continue to perfect a totally new way of doing paid search. It’s a way [...]
Wikipedia’s Decline and the 7 Types of Human Motivation
There have been a lot of stories recently reporting on the slow decline of participation in Wikipedia. Most of the stories have come to the conclusion that people are just sort of not interested in helping anymore as there is an abundance of information available on all topics. The fun of building a global utility [...]
