More Serendipitous Social Upside Vignettes
Continuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples. I need to anonymize these to protect the member companies. One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods (and more) We’ve all had that experience when we [...]
Why BankSimple Will Get My Business
I bank with a well-known national bank. We’ll call it CurrentBank. I’ve banked with CurrentBank, for more than a decade. I like to keep things simple, so I don’t have any other accounts. But as soon as BankSimple is up and running, I will open an account with them. Read on to find out why. [...]
Power to the People?
Now like never before, transparency is allowing for a shift of power from corporations to the people. – SXSW Agenda What a crock of shit… if anything the regulatory actions that were supposed to lead to more transparency have only created more opaqueness. Has SarbOx created more financial transparency or reduced the prevalence of corporate [...]
Transparency Will Save Us
Despite all that is wrong with today’s society – and some frightening historical parallels – I remain fundamentally an optimist.
Did 37Signals Increase BaseCamp Price or Not? The Backdoor Experiment.
There’s a debate going on about 37Signal’s “hidden” “unannounced” price increase of their popular Basecamp service. Apparently most of the uproar wasn’t so much due to the price hike itself, but the fact that it happened without any announcement. Cinovate Cinovate Cloud Inn. Why did 37 Signal’s Basecamp price double unannounced? http://bit.ly/bLan2a Contact Cinovate for [...]
Forget Slick: Reputation, Transparency, and Guts
It’s been a little while since I wrote about a Seth Godin post. ‘Bout time. Godin is a must-read for me, and all of his posts are pithy, relevant, and urgent to understand. Today’s subject is a brief post entitled simply, “Slick.” We all crave slick. In media, it is a signalling device for success [...]
SAP’s latest Sustainability Report is Awesome!
SAP released its 2009 Sustainability Report during the week and if last years Sustainability Report was good, this one is outta the park! SAP released their first Sustainability Report in November 08 reporting on the 2007 year. It was a good initial effort (prepared in accordance with the GRI guidelines and achieving a “C” level [...]
2010 Prediction: Companies Focus on Supplier Social and Performance Transparency
In the first column in this prediction series on building supplier transparency, I focused on the area of financial and business transparency. But this is only one type of supply chain transparency on which companies will focus on building in 2010, h…
2010 Prediction: Transparency Rules the Supplier Management Focus
Spend Matters believes that in 2010 transparency — not simply compliance management or supplier on-boarding — will begin to rule the supplier management focus. In recent years, many organizations have begun their supplier information management jou…
From withholding to sharing information for Sales & Marketing
B2B Sales & Marketing has traditionally been driven by withholding information. A tradition that is turning on its head rapidly. Marketing would entice a prospect with the lure of an asset, like a whitepaper. You fill in a form, providing your information, in order to gain access to information. PR held back on its best [...]
