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Transportation is your new challenge

Transportation is your new challenge

By Denis Pombriant on January 5, 2011

Forget all the CRM prognostications you’ve been reading over the holidays, the only one of significance to your business and to CRM is what you’ll be paying to get in front of customers.  Last week a former Shell Oil President, John Hofmeister, gave an interview on CNN Money in which he forecasted $5 per gallon [...]

Posted in Business, Featured Posts | Tagged analytics, CNN Money, crm, economics, Energy, technology, transportation | Leave a response

IBM Summit’s first three days? – a great Start!

IBM Summit’s first three days? – a great Start!

By Tom Raftery on September 13, 2010

I attended the first three days of IBM’s Start summit last week and I’m definitely going back this week for more. The venue (Lancaster House) is a sumptuous mansion in the centre of London whose opulence, defies description! The event kicked off with a day dedicated to discussing Smarter Cities. The speaker list included Martin [...]

Posted in Business | Tagged Energy, ibm, ibmstart, smart city, smart energy, smart transportation, transportation | Leave a response

Finally, A Choice Modeling Primer

Finally, A Choice Modeling Primer

By Steve Mann on July 8, 2010

I bet you didn’t know that Choice Modeling was initially a psychological theory on how people choose foods they want to eat. I bet you didn’t know that economists picked it up to predict the choices consumers would make for…

Posted in Trends & Concepts | Tagged BART, Choice Model, Choice Modelling, marketing science, transportation | 2 Responses

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

Only in California: Electronic License Plates May Turn Your Car Into a Billboard

By Zoli Erdos on June 21, 2010

Here’s proof that  Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device [...]

Posted in Trends & Concepts | Tagged Accenture, ads, advertising, California, California State Legislature, cars, iPad, Legislation, police, Revenue, RFID, smart license plates, techology, transportation, Vehicle registration plate, velcro | 1 Response

Friday Morning Green Numbers round-up 02/05/2010

Friday Morning Green Numbers round-up 02/05/2010

By Tom Raftery on February 5, 2010

Photo credit arekiiu
Here is this week’s Friday Green numbers round-up:

Scant Arctic ice could mean summer double whammy | Reuters
Scant ice over the Arctic Sea this winter could mean a “double whammy” of powerful ice-melt next summer
tags: greennumbers, arctic sea ice, arctic ice, ice melt

Tibet temperatures hit record high in 2009 | Reuters
Temperatures in Tibet [...]

Posted in Trends & Concepts | Tagged antarctic, arctic sea, ernest shackleton, extinction, global warming, GreenNumbers, Nuclear power, nuclear power plant, tibet, transportation, TreeHugger, tritium, wind energy | Leave a response

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