Hitching Your Boat to Customer Advocacy
I recently wrote about how McDonald’s and RIM had flamed out with their #hashtag campaigns on Twitter. Not pretty. However, I admit that I am somewhat conflicted about this because I completely subscribe to the notion that customer advocacy will drive successful companies to sustainable competitive leadership. Gone are the days when a company could [...]
Three simple principles of cloud trust
In the last few days, both Facebook and OnStar have come under attack for tracking users who have logged out (Facebook) or unsubscribed (OnStar). Related Posts Facebook and OnStar face similar privacy accusations Facebook denies privacy accusations, shows ‘big brother paternalism’ Both companies have denied wrongdoing: Facebook claims no problem because it tracks only to [...]
The Path to Co-Creating a Social Business: The Early Adoption Phase
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time [...]
Knowledge Sharing – The "New" Power in the Enterprise
I grew up with the concept that knowledge is power and that hoarding knowledge could lead to a strong power base in an organization. That’s not an unusual view from the recent past and fits a hierarchical structure inside a…
Dealing with Online Profiles
Sometimes I feel like I’m having a profile crisis, or maybe that’s a profile anxiety attack. I mean, how many profiles do I have online, how up to date are they and how can I possibly keep track of them…
