Talk of the Web
There’s been a lot of activity on the Web and in our industry in the last week and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook—or FB as the proposed ticker symbol suggests. Part of an email [...]
Is Social Marketing Replacing Content Marketing – or Enhancing It?
Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of [...]
Life post-SOPA?
I had couple reminders over the last few weeks of how messy attributions and permissions already are – so about life if SOPA passes? a) My book editors went through and highlighted several quotes from articles which exceeded 50 words. I shortene…
Quips: The Slide Some Vendors Won’t Let Me Show On Social Media Tools
Social Media Explained In 140 Characters (More or Less) Some time back a tweet went out describing what all the tools were (Figure 1). I modified this a bit and now use it in alot of presentations to audiences around the world. More than 80% of the conference organizers usually are fine with this slide. [...]
What if IBM Software Got Simple?
Last month I attended IBM’s 10th Annual [Steve] Mills event, when industry analysts converge to hear what Software Group has been up to, and where its going. There is always a ton of content, which makes it hard to summarize, so I won’t even try. But there are a couple of key narratives I want [...]
Twitter Goes for Reach – The Link Between ‘Social’ and ‘CRM’?
This recent post from Useful Social Media entitled ‘Is Twitter the call centre of the future?’ illustrates a trend we’ve seen a great deal of recently while working with various Terametric clients, prospects and speaking at events. Specifically, that the power of Twitter as a communications vehicle isn’t necessarily limited to the Marketing department, and [...]
The Disruptive Shifts: Calling Out Social Business Amongst Mobile, Cloud, Consumerization, and Big Data
There’s a sense of profound change in the air in the large companies I speak to these days. The rapidly changing consumer technology world, along with a huge helping hand from the Web, is fundamentally changing how business gets done.
Most of us have either witnessed this or have read it the press. We [...]
Password Strength and Security
xkcd has a cartoon that beautifully explains why strict password rules have brought us to a pass where it remains relatively easy for a computer to hack the password. But very difficult for people to remember them. My company, like most large corporates, has a password policy that forces the use of numbers, large caps, [...]
The Social Web as a Customer Support Channel
I just had an experience that to me, typifies what I expect out of companies these days for product support. I returned to my desk and noticed that my Evernote app on my Mac Mini had not synced (had an…
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Recently I’ve been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today’s vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
