By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat [...]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy |
By R "Ray" Wang on September 26, 2010
Oracle Continues To Demonstrate Benefits From An Effective M&A Strategy A quick poll of 61 attendees at Oracle Open World 2010, revealed that 57.4% (35/61) of Oracle customers were positive, 29.2% (19/61) were neutral, and 10.8% (7/61) were negative about Oracle’s application strategy to date. A continued stream of product enhancements and releases may be [...]
Posted in Business, Featured Posts | Tagged Apps Strategy, business technology, CACI, Cloud, Cloud Computing, cloud integration, CRM, Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, event report, JD Edwards Enterprise One, Market2Lead, Marketing Automation, Marketo, next gen, next gen apps, next generation, Next generation apps, NextGen, oow10, oracle, Oracle Apps Unlimited, Oracle BI Applications, Oracle CRM On Demand, Oracle E-Business Suite, Oracle Fusion Apps, Oracle Open World, Oracle Partner Network, packaged apps, PeopleSoft, Primavera Systems, Silvepop, Software Insider Tech Ecosystem Model™, Unica, user conference, user event, vendor events, vendor strategy, Vtrenz |
By Paul Greenberg on January 6, 2010
This thing is so big that I have to split the posts. You saw my choices on Monday in Part IIA, now here’s the rest of them – Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM, Helpstream and Aplicor. Any others you would suggest? Why? Cognizant This is one of my most out-of-place and yet most appropriate picks [...]
Posted in Business, Featured Posts, Technology / Software | Tagged Aplicor, cognizant, CRM, Eloqua, Helpstream, ibm, Industry Analysis, marketing, Marketo, master data management, SAS, Social CRM, sugarcrm, Sword-Ciboodle, Thought Leadership, Unica, Web 2.0, zoho |
