From CIO to CMO, A Data Story
If you came into marketing because you didn’t like numbers, then you don’t have much of a future. Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will [...]
Why Cloud ERP? Cutesy Video
The cutesy video above was created by SAP, the first part talking about the benefits of Cloud ERP, the integrated approach in general, and while the last minute turns into a SAP Business ByDesign pitch, it could very well be viewed as overall industry promotion, applicable to archrival NetSuite, and to some extent Workday, and [...]
Innovation and transformation: Matching communication to culture
Innovation in the enterprise is difficult at best, and seemingly impossible most of the time. In this excellent video, inventor Steven Sasson, who developed the first digital camera for Kodak, discusses culture and communication as requirements for innovation. Although he presents a brilliantly simple synopsis of the problem and solution, few people possess the inter-personal [...]
Thought Leader Interview: Jamie Grenney
Jamie Grenney is the VP of Video and Social Media at salesforce.com. He has been with the company since 2002 serving in a variety of roles including product marketing, product management, and now corporate marketing. In this job he has been instrumental in rolling out Salesforce’s very successful video strategy. We spoke with Grenney shortly [...]
Tablets, CRM and more
Image via Wikipedia Tablet vendors at the recently concluded Consumer Electronics Show (CES) in Las Vegas had a coming out party. Driven by the wild success of the iPad, they introduced something like eighty — that’s 8-0h my goodness — tablet PCs to the world. Now, by itself that’s significant, especially for CRM, and something [...]
Video and A Love Story
e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing [...]
Special Research Project
Is video becoming a part of your sales, marketing or service outreach? Many companies have begun producing interesting and entertaining video to communicate with their customers and prospects. If your company is already participating in this growing trend we’d like to see what you’ve been up to. We’re looking for the best examples of front [...]
Social’s Killer App Is Video and Vice Versa
Video plus social networking may be the thing we’ve lacked with simple text delivery in a social medium—regardless of how elegantly it has been presented. And strange as it sounds, video just might be the killer app for social media and vice versa.
Who Says Enterprise Software Isn’t Sexy? Ok, Just Cool…
Or at least customers using SAP are making cool things…
Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation
Most Enterprise Software Vendors Fail To Deliver Innovation Despite hundreds of billions wasted on failed research and development projects, most market influencers would agree that enterprise software vendors have produced a dearth of innovation over the past decade. Vendors often cite UI re-skins, major functionality additions, integration of acquisitions, technology re-platforms, and weak attempts at [...]
