B2B Marketers Need To Get Real About Social Media and Customer Engagement
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective [...]
Why Marketers Will Rule the World
I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you’ll learn how to wield it. We’re entering a [...]
How Not to Do a Newsletter
I get most of my reading done via twitter. I follow a bunch of smart people who essentially filter all that’s out there to what is truly worthy of reading. My feed reader is getting less and less airtime nowadays. But there are some bloggers who don’t tweet their posts so one has to go [...]
Keeping Score: Exit Activity for Venture Backed Companies in 2010
Not surprisingly in 2008 and 2009 exit activity for venture backed tech companies was very slow. Last year that activity seemed to have picked up, mirroring the overall improved business environment. I try to keep track of most of the…
Fire Larry Ellison?
This post appeared on HuffPo suggesting that Larry Ellison should be fired, along with the entire Oracle board of directors. Larry Ellison is definitely the best paid CEO of America: he pocketed $ 1.84 billion dollars over the last 10 years according to the Wall Street Journal. His shareholders lost 12 % over the same period. [...]
Sean Parker, Leo Apotheker and lazy journalism
The College of Cardinals was sending out dark smoke signals for weeks. But when the white smoke finally came out and the bells chimed announcing a consensus candidate, the press went “whoa!” They should have been in Rome covering the Papal Conc…
Consolidation in the Outsourcing and Consulting spaces
Image via Wikipedia Last week, I discussed the Booz & Co./A.T. Kearney merger that didn’t go through and why deals like that are sometimes problematic. This week, we learn that Hewitt is being acquired for $4.9 billion by AON. The Wall Street Journal reports that: – Deloitte LLP is looking for acquisitions – PriceWaterhouseCoopers LLP [...]
Google… The Worm Turns?
Google has been a remarkable company to watch over the years, operating as a pure product company that reflected Microsoft in it’s prime, which is just to say when Microsoft could make or break a new market by simply introducing a new product. Google also adopted Microsoft’s strategy for empowering product managers with great and [...]
Fixing Greece
I’ve been chirping about how automating the flow part of workflows, by adding a proper IT based process framework to BRPs, would suggest a possible 67% increase in World Wide GDP. But I completely forgot an important issue; Corruption and…
Gold, Commodities and Procurement Strategy — A Big Disconnect
We scanned a familiar headline in The WSJ earlier today that gold was up yet again. Specifically, “Gold for December delivery, the most actively traded contract, rose 0.2% to $1,144.10 an ounce … [and is] set to end the week higher by more than 2%….
