A P2P Implementation Guide: Avoid the “Dumb Ways to Die”
Given YouTube’s rising influence – or at least the time we’re all wasting watching silly clips – we decided to honor the namesake viral video with a Spend Matters research paper titled: A P2P Implementation Guide: Avoid the “Dumb Ways to Die.” Our thesis is that far too many companies get themselves into trouble with [...]
My 2013 And Beyond Wish List For HRM And HR Technology
Never mind trying to make meaningful predictions, which are very hard to do safely when you’re under a zillion NDAs. Instead, I’m focusing my energies on what I want to happen. What would I make happen if my magic wand, bought years ago at FAO Schwarz, could be recharged? What would I ask him to do if The [...]
B2B Marketers Need To Get Real About Social Media and Customer Engagement
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective [...]
Enterprise Headlines and Highlights, 2012-10-21
Highlights from the world of Enterprise Software and Solutions over the past week: Lots of activity in the mobility world – Apple seems to have set the date for the iPad mini (this Tuesday, 23 October), Google promoting the Chromebook, rumors of new Google Nexus devices, Microsoft Windows 8 Surface tablet details announced and pre-orders [...]
Dreamforce 2012: Dream a Little Dream of (with) Me: Part 1
Dreamforce 2012, a.k.a. Dreamforce X, the annual nodal point and Hollywood(like) bash run by salesforce.com was bigger and better this year than ever. Thing is, that isn’t just a comment on its coolness – though it was that, without any doubt at all. W…
Analyzing Social Analytics
Social (media, technologies, applications) continues to penetrate the corporate world. To date the penetration has primarily been driven by the demand to take advantage of Facebook’s massive reach and enable companies to get closer to their customers. More recently, companies started taking similar advantage of Twitter, LinkedIn and Google+. The quick adoption of social by [...]
How Google is Driving Mobile Video Market Growth
Google’s top advertising customers are pushing for convergence of mobile and video quickly, which is turning into a strong catalyst of growth of the global mobile video market. With their largest advertising customers wanting greater flexibility in bringing video to mobile devices, Google will make significant strides this year to make that happen. During their latest earnings call, Google execs said that Android, [...]
HR & Innovation
Lots of innovation is popping up in HR. But, the innovation may be springing up because of the actions of job seekers and employees but not the creators of HR software. We look at the impact these innovations are having on HR …
Life post-SOPA?
I had couple reminders over the last few weeks of how messy attributions and permissions already are – so about life if SOPA passes? a) My book editors went through and highlighted several quotes from articles which exceeded 50 words. I shortene…
Quips: The Slide Some Vendors Won’t Let Me Show On Social Media Tools
Social Media Explained In 140 Characters (More or Less) Some time back a tweet went out describing what all the tools were (Figure 1). I modified this a bit and now use it in alot of presentations to audiences around the world. More than 80% of the conference organizers usually are fine with this slide. [...]
