Three years ago I joined SAP / SuccessFactors to lead products and go-to-market for its collaboration business. 3 years in and over 18 million subscribers later, we’ve learned a lot about how to build high velocity, meaningful cloud products that drive tangible performance for our customers.
I was privileged to do a guest post on CMS Wire about our learnings as we re-positioned the value of collaboration to target abject inefficiencies in business process in the areas of Sales and Service, HCM, and others. Perhaps most important is the relevance of collaboration to real digital disruption taking place in the most fundamental industries.
Here is a snippet:
The world around us is changing dramatically. We are witnessing the most fundamental industries being disrupted from manufacturing to retail to food. Every one of the new disruptors optimizes customer experience, price and even the offering by leveraging a connected ecosystem of stakeholders that can collaborate to make decisions on real time data. To effectively re-imagine how you serve and engage your customer, how you innovate to create the best products and how you get the most value out of our supply chains, you must leverage connected networks of employees, customers and partners, in the context of every task.This is the new baseline for how organizations will need to be wired to compete effectively.
The rest of the post on CMS Wire, here
(Cross-posted @ Pretzel Logic)