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CEO of Deal Architect, a top advisory boutique recognized in The Black Book of Outsourcing, author of a widely praised book on technology enabled innovation, The New Polymath, prolific blogger, writing about technology-enabled innovation at New Florence, New Renaissance and about waste in technology at Deal Architect.  Previously Analyst  at Gartner, Partner with PwC Consulting. Keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, BusinessWeek, The Financial Times, CIO Magazine, and other executive and technology publications.

One response to “The never-ending technology hype cycle”

  1. Drue Freeman

    Straight to the heart, Vinnie. Great post! What worries me about the overhype, especially when it starts to be of this magnitude, is that it may be a sign of a bubble. Companies that can afford Super Bowl ad time have a LOT of money to spend. They are making some really big promises, and just a little surface scratching makes it clear that these companies will not deliver on the hype. This will scare off of the average consumer, and create skepticism in the investor community – not only for the company in question, but for many other innovative companies trying to create new business models in the new technology economy. If too many under deliver at the same time when investors are expecting their payback, it won’t be pretty.