This week I posted The Coming Tech Backlash, on how my industry is due for a reckoning with the job destruction caused by automation. The article struck a big chord. A question to ask is: what can I do about it? As a small startup founding CEO, here’s my answer.
I’m leaning my product towards augmentation and job creation. And supporting emerging communities. These points are admittedly self-serving, but are therefore sustainable.
- Pingpad is already collaboration software that augments the abilities of teams. We fall on the side of Augmentation from the Doug Engelbart lineage in the Automation vs. Augmentation debate.
- There are hundreds of use cases for a bot-augmented wiki knowledge base. We are prioritizing those that drive job creation — customer success. Focusing on how Customer Success Teams can onboard new customers faster, resolve customer issues faster and ultimately drive more revenue through people working together. This enables customers to grow and create more jobs.
- Pingpad is free for up to 100 Notes, ample enough not just for many business use cases, but great for communities organizing on Slack.
I’m also looking for opportunities to advance education for the disaffected. My particular interest is enabling junior colleges (I went to Foothill and gave a commencement speech there), which are best positioned to solve these problems, but need resources, technology and knowledge.
I’m going to keep bringing attention to the issue within the industry. And I’m looking for even better ideas that require a range of resources.
(Cross-posted @ Medium | Ross Mayfield)