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CEO at Kahuna, a cross-channel marketing automation platform that uses artificial intelligence to engage and convert consumers on the right device at the right time. Kahuna is trusted by modern digital products such as Dollar Shave Club, Yelp, GoPro and others. Prior to Kahuna, Sameer was SVP for Enterprise Social and Collaborative Software in SAP/ SuccessFactors cloud business unit. Sameer has been cited in publications such as CNBC Business, The New York Times, and Forbes on high performing organizations, leadership, and trends in enterprise software.

One response to “Why Macy’s Struggles Expose a Deeper Crisis in B2C Marketing Automation”

  1. Leo

    Great article! It’s time for many e-commerce to re-think their strategies. Machine learning, marketing automation and data analysis is the key to building an effective strategy. It’s easier to understand the customers and what they need. That way it’s easier to build dialog and engagement. Email is still a great way to communicate. We’ve decided to start using marketing automation to be more effective. We’re starting small with campaigns in GetResponse and later we are going to expand it a bit according to our needs.