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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is co-founder and managing principal of The Bullpen Group. He frequently contributes to this and other outlets.

One response to “Analytics and workflow”

  1. K. V. Rao

    Denis – You are absolutely correct about the need to integrate analytics into the workflow so enterprise users can make better decisions. Without that integration and a truly seamless user experience, AI (whether it has the moniker of the best and brightest like Einstein or Watson) will fail to deliver on its promise and potential…That is has been the reason for so many AI efforts have been busts in the last 30 years : Expert Systems, Decision Support Systems, BI/Visualization systems all took off during the early hype cycle, but then became shelfware after the dust settled down…I do believe things will be different this time around because buyers are getting smarter, in large part because of social networking – they check with their colleagues via LinkedIn, Facebook, SMS, etc to immediately get feedback on use of the products at sister organizations. If the product is not being used, i.e., not fitting into workflows, then the initial enthusiasm dies quickly. Vendors pick up these signals and make ‘pivots’ to adapt their solutions to make them ‘consumable’.