The 2.0 Adoption Council is experimenting with a range of new market ideas that leverage the power of the social web. The 2.0 thinking surrounding network effects, scale, voluntary collaboration, free (as a business model), and social performance/productivity improvements are just a sample of some of the drivers that have made the Council thrive. Much of these attributes are present in a new concept described recently by John Hagel and John Seely Brown as, “The Collaboration Curve.” Specifically the authors point out, “The more participants–and interactions between those participants–you add to a carefully designed and nurtured environment, the more the rate of performance improvement goes up.” Hagel also describes on his Edge Perspectives blog the move away from a transaction-based economy to a trust-based relationship economy. He refers to as this as a “passionate community.” His words:
In sharp contrast, passion holds the key to creating and shaping relationships that will help us thrive in a rapidly changing world. It motivates even the shyest of us to reach out and connect with others in ways that become catalysts for creativity and growth. Passion fosters a uniquely strong and productive bond that provides both the stability and stimulus needed to continue to grow and succeed in a constantly changing world.
What Hagel is describing is present in the Council today. Simply look no further than the comments from the members themselves on my LinkedIn profile and our testimonials. With this passion, comes business opportunity. The combined intelligence of our early adopter 2.0 membership has become a no-brainer target for vendors interested in harvesting the group wisdom of these world class customers. To that end, we are proud to announce today we have entered into an innovative co-creation research relationship with SAP. SAP announced its 12Sprints public beta today. It’s important to note that 12Sprints is not typical social/collaboration software, but rather a a SaaS-based, goal-oriented, collaborative decision-making tool that incorporates social features such as activity streams, presence, and profile data. The objective for 12Sprints is to draw enterprise data into a conversation where it can be discussed, analyzed, and openly decided upon by geographically dispersed team members.
Although I’ve often been critical of SAP in the 2.0 arena, I’ve always marveled at the “engine” that drives global business on the SAP platform. This first step toward bridging that gap between the core business processes that make the trains run on time and a front-end of 2.0 capability (including integration with various popular 2.0 tools) is a welcome advancement in the maturation of the market. Further, it’s particularly encouraging that SAP would choose the Council to partner on the co-development of this strategic new direction for its blue chip customer base. It represents an unmistakable endorsement and recognition for our business model, the power of our membership, and the promise of innovative alliances to reshape how products get to market.
Below is a Skypecast I did informally last week with SAP SVP Marge Breya that discusses trends in 2.0 adoption and the nature of our relationship.