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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

2 responses to “What Top CMO’s Care About (Demand Gen Persona) – Part 1 of 4”

  1. Joseph Rizzo

    Are the links for the images correct?

    1. Zoli Erdos

      All fixed, thanks for catching the error, Joseph.