One of the stories I like to tell when I am talking to IT organisations about how to do a better job of communicating with the rest of the organisation concerns the London Underground. You see – the underground used to have a perception problem. Commuters would arrive at their destination and hear that one of the lines had service delays. Queue anger – the Tube is down again. But of course one service disruption does not a network outage make. London Transport is a resilient system, and although the Tube itself has more single points of failure, it too is generally a resilient system. A few years ago London Transport tried a new approach – it started reporting on the performance of all lines when you entered the London Underground. Like so:
Notice the difference – rather than thinking the whole network is down, we know exactly where the problem is and can plan accordingly. The system becomes observable to the commuter.
Reporting positives is something IT is generally pretty bad at. Instead it reports on outages, so people associate it with system failures, rather than consistent service. Reporting positive news is a great way to keep people feeling good about the work you do. Which brings me to wind. One of the arguments the carbon addicted crowd use against renewables is that they can’t provide consistent power to national grids. They focus on failures. What happens when the wind isn’t blowing or the sun isn’t shining. But the truth is that renewables are increasing their consistency all the time. So this service Winderful. You could argue that it’s after midnight, so covering nearly 25% of the UK’s energy needs isn’t such a big deal. 6.4m hairdryers? And my point is – Is manufacturing working overnight, these numbers are meaningless. 6 million hairdryers is quite a big deal. That’s the equivalent of around tenth of the UK turning on their hairdryer at the same time. And it’s being covered – by wind turbines. The story-telling here is important. Imagine if the newspapers put the Winderful stats on their front pages every day, rather than the current rather sordid fair.
Running on renewable energy begins to look eminently possible, desirable and achievable. It’s time to stop saying we can’t make the change we need to, and accept that it’s happening all around us. Every day, every week we’re hitting new milestones with renewable energy. And with better reporting we might help to change the dial on public perceptions at scale. Well done Winderful. Keep up the good work.
I wrote here about renewables at scale, a story about Amazon’s latest wind power commitments. A couple of days later Microsoft made news with a major wind power deal in Holland. There is plenty to worry about, but there is also an incredible amount of good news out there. We need to report on the positive service stories, to improve overall public perception, and increase the political will needed for the Great Transition.
Follow Winderful on twitter for more positive news.
Amazon and Microsoft are both clients.
(Read this and other great posts @ RedMonk)