Recent headlines about Toyota have no doubt been music to the ears of its major rivals — especially Ford and GM. From a giant recall for gas pedals that stick (making the Audi 5000’s sudden-acceleration PR woes look tame by comparison) to botched hybrid braking systems, Toyota’s image has slid downhill faster than just about any automaker in history. Which is precisely why, if you’re a contrarian, it might make sense to go out and buy a Toyota. Stay with me for a minute here. In fact, the strategy of contrarian buying is one that we should all consider more often in our procurement careers. First, let’s consider the case for plunking down your hard-earned dollars on an automotive brand that can’t seem to get either acceleration or braking right.
Over on a CBS.com blog, Jill Schlesinger recently opined that “the Toyota recall will be a great buying opportunity…
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