No longer that great: The USA’s stagnation is spurring genuine global innovation, with data and AI at the core


Having spent the last 15 years of my life in the US before recently returning to my British homeland to focus on the global expansion of HfS, I think I have earned the right to offer a view on how global innovation will evolve in the coming years. So let’s have a real State of the Union look into global battle for economic and digital supremacy.

For decades now, Silicon Valley has driven technology innovation, US corporates dominated business innovation, and US healthcare was the paragon of high-quality patient care. Everyone looked to the US for innovation, leadership and entrepreneurship.  Hell, there was nowhere else in the world I could have founded and made HfS a success eight years’ ago… people in the UK used to sneer at new brands, ideas and anything that cut against the legacy business establishment. But Americans liked shiny new things, they embraced entrepreneurship and new ideas, and welcomed foreign talent.  The US was the world’s innovator, the world’s entrepreneur… it was the place where ambitious people aspired to flourish.  All good things happened in America – it’s where dreams were hatched and made real.

Fast-forward to present day and all this is changing before our eyes

Tech innovation is no longer confined to a politically exhausted, entitled and overpriced Silicon Valley.  Israel is becoming a leading hub for security, blockchain and AI start-ups and talent.  India’s startup scene is especially vibrant as ambitious IT talent grows frustrated with the monolithic outsourcers and seeks to join emerging tech firms and get involved with AI development environments such as Python, R, Caffe, Google TensorFlow, the Azure ML Workbench, Amazon’s Sagemaker etc. In China, real cooperation between the government and its tech giants is significantly positioning the country’s advancements as an AI leader.  Meanwhile, Estonia is already putting its entire population database on a blockchain platform as part of its plans to build a digital nation, and even Dubai is declaring it will be a Blockchain city run by smart contracts by 2020.

The abhorrent cost of talent in Silicon Valley, coupled with the extremely negative politics asphyxiating their once-dynamic firms is driving investors and valley firms to globalize their approach to talent access and their partnership ecospheres. US Patent and Trademark Office data shows that the number of patents granted to foreign countries (outside US) is now greater than US itself.  Moreover, as tech power increasingly shifts to true global players such as Amazon, Alibaba and Google, and the establishment tech giants servicing legacy enterprises, such as Workday, Salesforce, SAP and Oracle become increasingly confined to a shrinking global 2000 (while ignoring the burgeoning small/mid-sized enterprise sector), the whole tech innovation industry will become increasingly globally distributed, as opposed to controlled from the entitled Californian epicentre.


The crypto technologies and AI ecosystems will really start to blend, creating a whole new global tech economy.  Use-cases around traceability through provenance and asset tracking, digitization of contracts leading to faster settlements, management of private data and digital identity will drive significant effectiveness gains in existing business models. Blockchain can also become a source of competitive differentiation in the medium term by re-imagining IT infrastructure that is shared and decentralized, re-defining transaction management that is transparent and immutable and driving additional trust in multi-party collaboration. Consequently, we’ll see AI developers increasingly involve themselves with this exciting combination of AI and blockchain. These areas include how to build together common collaborative data hubs to z the sharing of data, allow the sharing of emerging blockchain models, using distributed ledgers, blockchains and smart contracts for individual AIs to mediate their machine-to-machine interactions.  As the stranglehold of the legacy US banks policing the world’s financial markets starts to loosen, we’ll see the global development communities come together to develop the new phase of crypto-intelligent tech for the AI economy. You only need to look at the spread of Initial Coin Offerings (ICOs) to see that the US only accounts for a fifth of global cryptocurrency projects:


Brexit is forcing new thinking and new ways of enterprise collaboration.  While I have been honest about my views towards the negative aspects of Brexit, it has forced new thinking as Britain goes down it’s own path of looking within itself, not dissimilar to what Trump is doing in the US. The difference with Brexit is it’s highlighting the desire of British businesses and academia to embrace global talent and collaboration with other nations.  The threat of losing its openness may have the longer term impact of driving British firms to work more closely with emerging nations, such as China and India, and not rely so much on its legacy business partners.  It will be the same for the likes of economic powerhouses such as Germany and France, who are also being forced to look beyond the EU for their future commercial alliances.  In short, outside of the US, most of the major economies are looking outward to grow, while the US is too busy navel-gazing and trying to figure out how to embrace its past, as opposed to the unraveling future.

The global giants stash their cash offshore these days, creating a corporate versus government sovereignty war.  While the massive US corporate tax cuts will bring some businesses back to the States, it’s pretty alarming when you look at how much money today is residing (and flowing) outside of the country, from the leading global enterprises.  The global wealth is being truly spread around these days as the digital economy takes over and spreads across borders.  This corporate-versus-government sovereignty war is well and truly in play, and it impacts every nation – and every business:


Digital means global, and there’s not much governments can do about it but become AI powerhouses, thus leveling the playing field. As the major corporates become increasingly global this is increasingly conflicting with governments’ desire to maintain control over their businesses to hire locally and maximize their tax revenue.  A consumer in Bangalore is just as important as a consumer in Omaha to Jeff Bezos these days.  It’s all one big global digital economy these days. In order for governments to stay ahead, they need to become fluent in AI to keep tabs on these data flows and maintain some sort of control over what is going on… from cyber-security, massive analytics to legislation and regulation.  National AI policy and strategy will take center stage creating vastly different types of cooperation deals between governments and continual debate over data privacy and business licenses for firms where data crosses borders.  Net-net, there is a new playing field being leveled for the next creation of wealth where data and AI is at the core.

US no longer runs the global tech services game like it used to.  The emergence of India as a technology services brand has been stellar over the past two decades, and even most US corporates prefer to work with a portfolio of Indian heritage firms, because of their quality and affordability – and flexibility.  This is why “traditional” technology firms, such as DXC (HPE+CSC), Capgemini and Atos are finding it harder than ever to compete with the Indian heritage ower houses, who have all withstood the Trump anti-immigration policies impressively.  Plus, America’s two tech powerhouses, IBM and Accenture are not really that “American” anymore – they have globalized themselves along with the digital economy – just look at the distribution of managed IBM laptops in 2016, as revealed by IBM’s CIO Fletcher Previn:


The Bottom-Line:  There was only one bailout – and we’ve had that already.  The new global economic war is being fought in data and AI

There is less tax revenue for the US government to boost its economy and reduce its massive $20 trillion debt. There won’t be a government bailout the next time the economy crashes – there is no more debt to be secured.  Do we really think Amazon, Apple and Google will bail out governments? President Trump hopes corporate tax cuts will stimulate a massive reinvestment in the country, but the creation of new wealth goes a lot deeper, where access to talent with innovative and entrepreneurial mindsets is no longer confined to the blessed US of A.

Outside of the US, the recession of 2008 cut deep, and people know they cannot afford that happening again. Inside of the US, that massive Bandaid is still masking the inherent demise of the country’s core issues, as the rest of the world catches up. The next phase will not be about artificially propping up legacy banking systems and pumping borrowed money into infrastructure projects… it’s about taking the lead in a global digital economy by embracing, educating and possessing the best talent, the best homegrown companies to house that talent … and having the smartest leaders who understand the power data and AI.


(Cross-posted @ Horses for Sources)

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Founder and Chief Executive Officer of HfS Research, the leading global research analyst organization covering global sourcing strategies. Acclaimed Industry Analyst and Consultant who scribes the leading blog for the services industry "Horses for Sources".  Previously worked  at AMR Research (Gartner Inc),  Deloitte Consulting’s BPO Advisory Services, the  Everest Group and  IDC .  In 2010, Phil was named “IIAR Analyst of the Year” by the Institute of Industry Analyst Relations (IIAR). This is the most coveted global award for industry analysts in technology and services.

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