This past long weekend my wife and I were at two restaurants and one hotel, each of which was planning to shut down for a week or two for maintenance, to give employees some needed time off. I turned to my wife and said maybe we should also take a hint.
Not likely – Labor Day marks the start of the second half of tech event season. In general, I only accept a third to half of events I am invited to. The decision matrix has become more complex over the years
a) If it is an event aimed primarily at analysts and maybe a handful of customers that gets a high priority
b) If I am speaking, if the event will give me new materials for a consulting assignment or materials for books or many blogs the priority goes up.
c) If the analyst relations team highly customizes the agenda and arranges for customer meetings and relevant partner meetings the priority goes up.
d) if the event adds something interesting like Plex does with plant visits the priority goes way up
e) If an event is being streamed, it actually gets low priority to travel to
f) If it is an event I was at in previous years, it often gets low priority.
g) if it requires somersaults to get to the event, it gets low priority. It seems like some weeks have 4 to 5 interesting events in far flung cities.
Two events I am definitely not going to this year – Oracle OpenWorld and Dreamforce, both because of e) and f). I have decided on some, still considering others.
We live in a many to many world and often its like ships that pass in the night. Some vendors get offended when you decline an invite. Some analysts get offended when they are not invited to an event. I am much more of the mindset that it is September and October and I should be shutting down for some maintenance
(Cross-posted @ Deal Architect)