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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

2 responses to “Blocking and Tackling: Not Football, CRM”

  1. CRM Outsiders » Blog Archive » Twitter Escalation Proves the Need for Great Core CRM

    […] point? To bring Paul Greenberg back into it – the “blocking and tackling” of CRM is as important as ever even as we discover new channels and processes to both sell […]

  2. Twitter Escalation Proves The Need For Great Core CRM | Business Computing World

    […] point? To bring Paul Greenberg back into it – the “blocking and tackling” of CRM is as important as ever even as we discover new channels and processes to both sell to […]