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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

One response to “Customer Ownership: Relationship? Conversation? Simply Put. SCRM is not VRM. Simple Being the Operative Principle”

  1. How Social is Microsoft Dynamics CRM? « CRM Software Reviews at the CRM Software Blog

    […] CRM”.  Paul Greenburg, the “godfather of CRM” once wrote that Social CRM is “The Company’s response to the customer’s control of the conversation”.  Twitter, Facebook, and other social forums illustrate the power of a customer’s voice, […]