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Serial Entrepreneur, 5 startups, Product Guy, and Inveterate Blogger!

3 responses to “Great Read for Small Businesses and Startups: The Referral Engine”

  1. John Jantsch

    Bob – I guess I’ve heard that idea of referral marketing applied to MLM and network marketing, but it’s always been a tried and true component of the lead generation mix for every form of business know to man.

    I think the trust required to generate leads for a small, unheard of brand, is what makes referral generation increasingly important.

  2. John Jantsch

    wow – where are my manors – thanks for the awesome review also.

  3. Bob Warfield

    Well I did kind of wonder on that first post, John, LOL!

    Love the book!

    Cheers,

    BW