LinkedIn Twitter
C-Founder at Diginomica, Vice President EuroCloud UK, CEO of strategic consulting group Procullux Ventures.

2 responses to “Is Collaboration About Content, Process or Goals?”

  1. Dana

    The comment “We’re presenting everyone in the company with the data they need to get their job done.” worries me a bit, only that is the people have the data to get the job done, do they know how to work with the data and manage the data to get the job done? I love the idea of business team collaboration and I firmly believe it can get the job done more efficiently and effectively, but that comment may not be the best one discussing how the teams can get the work done.

  2. Jeff Wilfong

    Very nice post, Phil.

    I think of collaboration as being more holistic. Sure, collaboration can come from the latest and greatest tools, such as E2.0, Web 2.0, or social media technologies. It is helped by easy and fun to use interfaces by workers and customers. Also, collaboration is a process in the sense that people need to be encouraged, reminded, and given feedback on how to better collaborate. There is some debate whether people in individualistic cultures will naturally be able to optimize their collaboration in large groups. Finally, collaboration is definitely about setting goals for the organization, and a huge part of this will be effective leadership and management. Collaboration requires incentive structures to change, or the workplace environment to adapt. Many start-up cultures are so successful because they have not formed bureaucracy and slowed down their employee’s natural innovative spirit.

    The chief fear of people that I run into is whether everyone should have “all” the information in the organization to do their job. I don’t think this is what you are arguing by use of the statement. No employee could consume that much data! Employees, however, need to know information as it affects their jobs at the least. Sure, there are also regulatory and legal requirements to protect certain data from a leadership angle. Also, trade secrets are desirable to keep in house. We can think more broadly with information security.

    We will need to find the balance of collaboration, innovation, and security in the coming years, else slow moving organizations may find themselves depreciating, if not failing.