Every Forbes reporter will get a blog… this is smart because it forces the individual to build a distinct brand in the market and it gets us closer to a interactive model for journalism. However, having blogs is not the same as having community and if the journalists ignore the activity in the comment streams then little will change.
We also hear that every reporter will now be required to have his or her own blog, and that most are starting from scratch. It’s a big departure from the online practices of former Forbes.com CEO Jim Spanfeller, who was decidedly anti-blog. (He resigned last July to start his own company.)