Recently I wrote up a positive example how Twitter, and generally public participation can enliven a conference. Today we’ve witnessed the opposite. Twitter KO’d HP at Oracle OpenWorld. No, let me correct that. HP KO’d HP. This keynote will be a case study for years to come. No more comments… just a few selected tweets, in reverse chronological order (you might want to read it bottom up).
juliebhunt: RT @rwang0: Classic! RT @fuadar: RT @darylorts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp.
chirag_mehta: RT @effectivecio: For two years now, having HP keynote at #oow10 is like having your ex-wife offer an awkward toast at your 2nd wedding
pythianfielding: #hp I want my last hour back #oow10
darylorts: #oow10 never has the bar been set so low before Larry takes the stage. Thanks #hp.
SidVoice: Whoever is managing #socialmedia @hpnews will be bogged down by the negative sentiment about #hp from #oow10
rwang0: Those were the most fake “live” demos I’ve ever seen. I couldn’t tell if they were real. #oow10 #oracle #hp
COMPUTERWOCHE: RT @rwang0: The official hashtag for this event #keynotetorture #oow10 #hp.
Darcy_Lussier: RT @luckenbach: #oow10 #HP must think we are stupid. might want to update your timestamps on allegedly “live demos”… today is not the 12th
jamesfarrar: RT @ZoliErdos: Wow, HP getting killed. Do they read Twitter? #OOW10
rwang0: Officially now the worst keynote I’ve seen in 10 years. #oow10 #oracle #hp
marksmithvr: RT @barneybeal: RT @pgreenbe: #oow10 What makes this even worse is that the HP guys seem to be READING the presos 1/2 the time|Think Hurd was on for this 1?
dbmoore: Huge missed opportunity for #HP at #OOW10
rwang0: Advice to HP 2: find energetic speakers who don’t read the notes from the big screen. #oow10 #oracle #hp
marksmithvr: @joshgreenbaum says is this pre-show just a way to make Larry Ellison look GREAT & make HP look real bad…. #OOW10
StefanRied: RT @rwang0:Not one thing of value about Oracle in 1 hour. Help! #oow10 #oracle #hp<Larry will look great after this, no matter what he says
RevenueMaven: I can’t believe that either HP or Oracle think that this is good use of time or is building goodwill. #oow10
DeirdreS: RT @DarylOrts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp. – and the rest are tweeting their discontent
ldignan: RT @Irregulars: Wow, HP getting killed. Do they read Twitter? #OOW10
marksmithvr: RT @ingo_peters: Wow! I’ve *never* seen a public speaker (Dave Donatelli/HP) get virtually mobbed before. Even Oracle got in on the action. #oow10
pgreenbe: #oow10 What makes this even worse is that the HP guys seem to be READING the presentations half the time.
dbmoore: RT @rwang0: The official hashtag for this event #keynotetorture #oow10 #hp <The hilarity continues.
fuadar: Drag and drop time For HP #oow10 #dragoffthepodium
Irregulars: Wow, HP getting killed. Do they read Twitter? #OOW10
rwang0: Dear #HP Management, I’m happy to provide you a full day of free Go To Market consulting. This is horrible today. Shameful. #oow10 #oracle
rwang0: half the audience is on their mobile device. the other half head bobbing. #oow10 #oracle #hp
maslett: HP giving a lame duck keynote presentation. #oow10
zolierdos: @Zemanta popped this up http://bit.ly/936PPc (expand
) just when evryone tweeted how bad teh HP commercial was #oow10
darylorts: #oow10. 41,000 attendees: 36,236 are currently asleep. Thanks #hp.
gaelthome: RT @carterlusher: #oow10 This HP infomercial is a criminal waste of an opportunity…
tbjbuzzient: RT @gurdeepd: I hope HP is doing some sentiment analysis on this keynote at #oow10
gaelthome: RT @mfauscette: #oow10 I thought keynotes were supposed to talk vision, strategy and innovative new things, guess I was wrong #HP
eliklein: RT @mfauscette: #oow10 the Twitter stream is turning nasty, they should monitor and realize that the audience is not resonating with the HP ad
pgreenbe: #oow10 This is so NOT the kind of keynote that you open up a conference with. Why would a big ad for HP lead a conference?
carterlusher: #oow10 This HP infomercial is a criminal waste of an opportunity…
[…] is necessary let me just offer that the endless HP infomercial will live on in my memory as the all time worst conference keynote (and I’ve been to a lot of […]
[…] HP Will Keep the Dream Alive? Posted on September 20, 2010 by ematters The HP Way died a miserable death on the altars of Oracle Open World last night, in an auto-da-fe of medieval proportions. […]
[…] Keynote Commercials: Really, HP? Ninety minutes on stage and all you do is hawk your products? We get that you are a big-shot sponsor of OpenWorld, but how about adding a little context to your 90-minute keynote? Not surprisingly attendees took out their frustrations on Twitter. Zoli Erdos captures some of the best of them in his post, aptly titled “The Day Hp Got Killed. Publicly. By HP.” […]