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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

6 responses to “Best Practices: Five Simple Rules For Social Business”

  1. Marc LeVine

    Great post, Ray! You nailed it. It’s all about the relationships – it always has been. It alway will be.

    Social Media is just another “delivery system” for engaging with others. When you really think about it, the Fax Machine was once a new way of communicating with others, too. Sure it was…we sent communications to others over the fax; just like we did over the telephone before it. And, the letter before that. These communication delivery systems are all variations on a theme, so to speak.

    I bet with each innovation there were those who once struggled to create new rules and ettiquette for each communication tool/device. No question about it; there have always been things you would not want to discuss over the telephone electing to wait and discuss the topic face-to-face. There are also many things we may wish to discuss that we would prefer not to send in E-mails or in letters, because these ways are much more impersonal. Every situation is different and there is an appropriate communication method just right for it.

    So, Social Media is just another way of engaging people. It requires good judgment and common sense, just like its predecessors and its existing communication alternates do.

    Marc LeVine
    Director of Social Media
    RiaEnjolie, Inc.
    http://www.riaenjolie.com
    Follow us on Twitter @RiaEnjolie

    1. Dmitri Eroshenko @Relenta

      “Social Media is just another “delivery system” for engaging with others.”

      True that. I couldn’t agree with you more.

  2. Chris Kottom

    The real impact of all this is on the world of traditional IT is yet to be determined. Certainly I would say that the impact of the various technological innovations described in Ray’s earlier article (“Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation”) are giving CIOs more sleepless nights than whether or not new applications are sufficiently “social”. IT departments in many organizations are very much cultures unto themselves and additionally under greater pressure to reduce costs which always serves as a convenient excuse for maintenance of the status quo. I think that the real unknown factor at this point is how much or how little corporate IT will be influenced, both by internal staff and external stakeholders, to adapt to the standards set by more consumer-friendly technologies.

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  5. Dmitri Eroshenko @Relenta

    Good rules, Ray, right on.

    To put it in more practical terms, we also need rule number 6: You must have proper tools in place to implement the first 5.