This blog’s overriding interest is in the use of Web technologies to connect people in business. As we start to wrap up another year, I’d like to draw your attention to a couple of useful resources that show how connected the world of business has now become. These two pieces of research bear out themes that I’ve referenced here over the year.
Just published is a new McKinsey report heralding The rise of the networked enterprise: Web 2.0 finds its payday. This is the latest in a series of global annual surveys carried out by the management consultant, which have been investigating attitudes to, and take up of, enterprise 2.0 technologies.
There’s dramatic news from this latest report, which has found that enterprises that take advantage of Web 2.0 collaboration tools are more successful than those that don’t. As summarized by the Financial Times, “companies using the Web intensively gain greater market share and higher margins.”
More precisely, the research found that enterprises that foster collaboration and connections both internally and externally are most successful. Forbes blogger Rawn Shah has drilled into this part of the report and found that merely being connected is not enough on its own: what really counts is integrating collaboration into core workflows within the organization — “The better you can integrate into how people work, the more apparent the value.”
- McKinsey Research on Collaboration Within the Networked Enterprise (cloudave.com)
- John Tropea: Rise of the networked enterprise: Web 2.0 finds its payday – McKinsey Quarterly – Organization – Strategic Organization (mckinseyquarterly.com)