For more than a decade, Phil Wainewright has been a trusted thought leader in cloud computing, as an analyst, blogger and consultant. He maintains a popular blog on software-as-a-service on ZDNet and serves as vice-president of EuroCloud, a pan-European business network promoting cloud services and applications. He is also CEO of strategic consulting group Procullux Ventures, where he advises top cloud vendors on messaging, positioning and go-to-market strategy. His forthcoming book, Frictionless Enterprise, describes how forward-looking enterprises are harnessing the cloud for business transformation, redefining best practice for successful organisations in the 21st century.
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2 responses to “Six big trends to watch in 2011”

  1. Steve Guengerich

    Phil – amen to #6. I for one will be tracking that one closely because all of my side conversations with large users indicate that they are in rapid experimentation mode with mobile apps to see where they can drive down cost, gain share, increase inventory turn or cycle times, etc. (SteveG @appconomy)

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