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VP Strategic Growth at Unifi Software. Previously VP positions at HP Vertica, Yankee Group and Aberdeen Group, amongst others.

3 responses to “Real vs Faux ‘Influence’ and why Klout Matters”

  1. Yassir Bougendar

    Not surprised that Klout got funded. It proves that the influence measurement/marketing is puncturing the pain point for the industry. There is a need to measure influence across entire social web, not just twitter – Soovox.com ‘s Social IQ – it is a social influence metric application that measures a user’s ability to sway others’ opinions and actions across the entire social web – Facebook, Twitter, Linkedin, and other social bookmarking sites.

  2. Do you have Klout? How to measure influence - The BrandBuilder Company

    […] being said, there are still many social media marketers out there that love Klout. It provides a service that was desperately needed. Currently no viable alternative exists. For now […]

  3. Brian LePore (POWRSURG)’s personal blogDo you have Klout? How to measure influence - The BrandBuilder Company

    […] being said, there are still many social media marketers out there that love Klout. It provides a service that was desperately needed. Currently no viable alternative exists. For now […]