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Chief Research Officer, G2 Crowd, formerly Group VP Software Business Solutions at IDC where his group covered CRM, EA, PPM, PLM, SCM, cloud and SaaS, pricing and licensing, and software partners, channels and alliances.

3 responses to “The Left Over Prediction for 2011, Winning the Local Wars”

  1. Michael Wilson

    Michael

    I think your right on with your prediction. Keep in mind, however, that there’s an enormous distinction between local businesses that provide products and those that provide services. Up until now it’s been very easy to get reviews about products and then purchase that product immediately. That hasn’t always been the case for the Salon down the street or the company that mows your lawn – Until now!

    I believe the real seismic shift, which is happening as we speak, will be in the local services sector. With new online scheduling and email marketing tools like ours http://www.schedulicity.com, local service businesses can experience the same sort of impact that e-commerce created for those who provide products. And when you combine that power with Twitter and Facebook business pages, it creates opportunities that these types of businesses have never experienced before. It will definitely be fun to watch.

    Michael Wilson
    Director of New Media
    Schedulicity, Inc.

  2. Hiren Patel

    Michael,

    We been monitoring LBS which thrives on hyper-local for a while now. When we speak to potential customers about foursquare or facebook deals, they put a blank face. These two are getting most of the PR and even facebook is going hard after businesses with places and deals. Still blank face.

    It seems that they are filtering these out since many of them do not understand the power of it.

    The prediction of consolidation and boarder functionality is right on. But at the end of the day businesses owner needs to understand and it more importantly allocate resources behind it.

    Good post.

    Hiren

  3. Fiona Adler

    Hi Michael, Great post summarising the activities of the last few years (although over here in Australia we’re a couple of years behind). I guess the perfect solution is customer reviews (preferrably by people we know) + connection / booking tools + amazing offers targetted to our personal preferences and location. In other words, we want to find the very best businesses, that are available right now, offering us a huge discount, and are located right around the corner! (Obviously not all of these dimensions can be prioritised at once but hopefully we’re getting closer to providing tools to allow consumers to get close to this.) There’s no doubt that consumers today are making decisions with a lot more information than they were previously though – so while no-one’s quite nailed it yet, we’ve come a long way from the dark ages of one-way information!