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Principal Analyst, Founder, Chairman at Constellation Research, best selling author of several books with Harvard Business Review Press. Previously Founding Partner at Altimeter Group, VP at Forrester Research, and held Exce. positions at Oracle, PeopleSoft, Deloitte, Ernst & Young. Regular contributor to Harvard Business Review and well quoted in The Wall Street Journal, Forbes, Bloomberg, CNBC TV, Reuters, IDG News Service. Ray has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.

2 responses to “Best Practices: Applying Social Business Challenges To Social Business Maturity Models”

  1. Bart Schrooten

    Compliments on the article! Although what I am missing in your Discovery phase is the identification of the problem that the organization is aiming to solve with the social solution. I believe that is exactly one of the main reasons why social business solutions fail in the early implementation phases. At least what we are seeing is that our customers have gone through these cycles often several times just to discover that they have no clue what they are actually are looking for.

    Bart Schrooten
    Co-founder at Lumo Research

  2. Best Practices: Applying Social Business Challenges To Social Business Maturity Models | Constellation Research

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