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VP Strategic Growth at Unifi Software. Previously VP positions at HP Vertica, Yankee Group and Aberdeen Group, amongst others.

One response to “Tablets & Laptops – Consumption, Creation & the Replacement Cycle”

  1. Mark Mader

    Drilling into the question of consumption vs creation for a moment…

    In 2008 Smartsheet launched its first mobile HTML based web-app for iPhone, Android, and Blackberry. During the design phase, we surveyed our user base to get smart on how they expected to use their smartphones.

    They told us that their primary objectives with the mobile app were to:
    – View sheet or report (64%)
    – Edit existing information (15%)
    – Send information or request an update on existing information (14%)
    – Add new information (7%)

    Overwhelmingly in favor of consumption. Usage patterns confirmed that prediction.

    Fast forward to 2011 and tablet computing. We expect consumption to still lead the charge…yet as more and more people leave their laptops at the office, the need to ‘create’ or edit becomes increasingly important.

    Business apps like Smartsheet are responding to this shift by developing purpose built tablet versions that work on more than just the iPad. With high performance tablets like Motorola’s Xoom entering the market, expect to see a greater number of web-app powered (vs. native) business apps become available.