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Founder, CXO of Agile Elephant, a digitial transformation consultancy and solutions provider. Head of D2C, a consulting firm which provides business and social media consulting and Cloud based solutions for content, collaboration, web publishing, online accounting and ERP. Director, EuroCloud UK, Board roles in Cloud Industry Forum, techUK's Software as a Service Group.

One response to “Social Media Week London – more out than in”

  1. The Red Rocket

    Great post and thanks for the namecheck David. Actually with these events I personally got more out of the conversations afterwards than the actual seminars. With ours I would have said the balance was more skewed towards beginners and wish we’d laid on panel debate for those that have been around since the beginning. Still, I’m glad you got some value out of it.

    Anyway, to your points. I agree that blogging is hard from a commitment perspective. Personally I try and maintain two – one personal one and one for worky stuff – and usually find that one of them is occupying my thoughts more than the other at any time. Still, I think from a readership point of view it’s best to split them out.

    In terms of how it’s changed, I would argue that it’s switched more to the long form nowadays as there are plenty of tools like Twitter that get short form comments out. These act as a signposting service to more detailed analysis on people’s blogs. To me, this has replaced people using RSS aggregators as the main way of getting content (I wrote a post about this a while ago http://www.theredrocket.co.uk/blog/?p=1375).

    The other trend is for businesses to finally get their heads around blogging. There’s no better platform for connecting to your customers and prospects than a blog. It’s more natural than Facebook (especially in a B2B context), quicker than podcasting and far more personal than the now defunct (apart from SEO value pov) newsroom. For that reason I think blogging’s here to stay.